Subscriber Churn Impact Calculator

Analyze how churn rate affects subscriber growth and revenue. Calculate LTV and see the impact of reducing churn.

Churn Impact Calculator

Business
users
%
users
$
Net Growth
+300
LTV
$240
Churn Value
$6,000
1% = Worth
$28,800

The Formula

LTV = ARPU / Churn Rate
Net Growth = New Subs - (Subscribers × Churn%)

Churn Rate Benchmarks

IndustryMonthly ChurnAnnual Churn
SaaS (Good)3-5%30-50%
SVOD (Good)2-4%25-40%
Sports SVOD4-8%40-60%
Seasonal10-20%60-80%